I use neutral colors to achieve this look, and the Urban Decay NAKED eyeshadow palette has the perfect shades of golds and bronzes to make my eyes look bright.

A bit of concealer to cover under eye circles and imperfections works perfect for a day look, as foundation can often look heavy and overdone in the daytime (Clinique airbrush concealer is amazing!).

To add an airbrushed look, apply a bit of finishing powder or bronzer to minimize shine.

I like to add a line of liquid eyeliner on the top of my lash line to keep the natural look, and Smashbox Limitless Liquid eyeliner or Stila Stay All Day Waterproof Liquid Eyeliner work great to achieve a skinny line (and can be used later at an angle to achieve a thicker line).

Finally, apply some light lip balm, like Maybelline Baby Lips (they have neutral and tints, depending on your preference) to make your lips look soft, and add a bit of clear gloss to add shine and make your pucker stand out.