A New Kind of Fashion: Constrvct

Constrvct is a unique fashion site that recently caught my eye.  It isn’t that much of a surprise that this concept was created by Continuum Clothing, the same makers of the world’s first 3D printed bikini.  The company’s founders’ goal is to create a “social fashion label” that reflects on the creativity of the people who wear them.

 

Basically, the concept of the application is it is a kind of do-it-yourself design.  The site offers a few classic silhouettes where the user can create their own design on by uploading photos or images that are turned into digitally printed clothing.  The artwork and cutting pattern are printed onto the fabric with inkjet textile printing.  Not only does the user get to design the print, they also can design everything from the tag-less printed labels to the packaging.

Here are some examples of the designs and styles of the clothing.

The founders have an ultimate goal to achieve a truly crowdsourced fashion design by allowing anyone to publish, and even sell, their own collection, with full production and retail ready to go.  They are currently working on more designs and are set to launch in Fall 2012.  You can read more about Constrvct here.

What do you guys think of the concept?