Frida Gustavsson Models for H&M’s Spring Stylebook


Frida Gustavsson models for H&M’s latest stylebook, wearing bohemian-inspired pieces with a Versace-esque flair while posing among sunsets and desert sands.  Denim, lace, and gold jewelry are some of the main trends of the collection, as is the casual chic theme.  See the rest of the lookbook after the cut below.

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Beauty Review: H&M False Eyelashes

hm eyelashes

So, I was recently browsing around H&M, and noticed they came out with a make-up line, complete with eyeshadows, brushes, and false eyelashes, among others.  I am normally skeptical when clothing stores come out with make-up lines, as they are usually cheap and don’t work too well, but I wanted to get some false eyelashes and thought I’d try ’em out.  I was so pleasantly surprised with the quality of the lashes– they adhered perfectly (I never use the glue that comes with the pack, however- I am an loyal fan of Ardell Lash Grip Eyelash Glue), but the eyelashes went on easy and stayed the entire night.  As a bonus, I’ve been able to reuse them twice, and they are still in amazing shape to wear again– well worth the $5.95.

For tips on how to apply false eyelashes, check out Refinery 29’s tutorial here.  It’s one of the best.

Maison Martin Margiela for H&M

The collaboration between Maison Martin Margiela and H&M is scheduled to hit stores November 15, and they want you to know.  In highly populated cities around the world, such as Paris, Hong Kong, and San Francisco, hundreds of silent “protestors”  dressed in black and white aprons marched around carrying picket signs with the 0-23 logo we’ve seen quite a bit since the collection was publicized.  Naturally, they were silent and peaceful.

Photos via

In case you haven’t seen the collection, here are some favorites below.

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Maison Martin Margiela x H&M Campaign Shots Revealed

Maison Martin Margiela and H&M are collaborating on a highly-anticipated line, and lucky for us, the photos from the campaign have been leaked.  It appears as though the French fashion house is keeping to its style, despite the lower price points.  Although many were initially surprised by this collaboration, Maison Martin Margiela explained its motives in a press release, saying “The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further.”  Catch a glimpse of what you’ll be seeing in stores via the photos below, shot by photographer and film director Sam Taylor-Johnson.

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Anna Dello Russo for H&M Lookbook Released

After much anticipation, Anna Dello Russo, the editor and creative consultant for Vogue Japan (and former fashion editor of Vogue Italia), has finally released the lookbook for her collaboration with H&M today.  The collection is set to debut October 4, and will include a price range of $24.95 for pendant earrings, as well as $299 for thigh-high leather boots.  From snake-shaped bracelets and sky high heels to gold & turquoise baroque-inspired luggage and sunglasses (did you expect anything less?), the collection is over-the-top, much like the fashionista herself.

Bonus: A portion of the commission from the line will be donated to the Japanese branch of the International Red Cross.

See more of the lookbook after the cut below.

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Style Muse: Fifty Shades of Grey

Unlikely Fashion Inspiration: Fifty Shades of Grey
I bought Fifty Shades of Grey this last Monday, and am almost finished with the book already…  It truly is addictive and I finally understand what all the hype is about.  I have been envisioning what Ana and Christian look like, and have been inspired by her grungy, tomboy style.  It sounds very carefree and simple, as she often refers to her black jeans, converse and (what I imagine to be a) motorcycle jacket. I chose the graphic tee with a lip being bit, as anyone who has read Fifty Shades of Grey knows it is referenced quite often throughout it.  Of course, I had to add the beautiful lingerie, and the black Chanel perfume simply seemed fitting, with its opaque, sleek black bottle.
Have you read the book?  I’d love to hear your thoughts.