Barbie’s Got a New Look… And It’s Totally Unexpected


With the warm weather approaching, stores are showcasing their hottest swimwear designs, and Target is no exception.  Recently, they teamed up with the iconic Barbie® doll to create a body-positive campaign.  Target asked Barbie® to model new looks inspired by Target swimsuits. Barbie® not only obliged, but added three new body types: Curvy, Petite, and Tall, and expanded the variety of skin tones and hairstyles.

The two brands collaborated to motivate women to feel great about their bodies in their swimsuits, and eliminate body insecurities.  You can shop these new dolls and swimsuits in your size here.

barbie new line

via Mattel

What do you think of these new barbies?  Share your thoughts in the comments section below!

xo, lovely ladies (and gents)