After a solid decade of topping best-dressed lists, sitting front row at runway shows, and collaborating with brands from Madewell to Superga, Alexa Chung is (finally!) striking out on her own with a full-fledged fashion brand. Announced early this morning, ALEXACHUNG will include denim, daywear, evening wear, shoes, jewelry and permanents, a category that the press release describes as “daily luxuries” (our money’s on pieces like vintage-y soft tees and crewneck sweaters).
Edwin Bodson, formerly the head designer at Haider Ackermann, will act as managing director of the new line, and collaborate with Chung on “wearable, cool clothing you can live in and love in,” as she puts it in the release.
“After many seasons of inspiring and eye opening collaborations with some of my favorite brands, I have decided that now is the perfect time to go it alone and establish my very own fashion line,” says Chung.
Check out the full article on StyleCaster. Do you love Alexa Chung’s style? Share your thoughts in the comments section below!